February 20, 2007

Louisville, Ky. - Feb. 20, 2007 - AVP, Inc. (OTC Bulletin Board: AVPI), a lifestyle sports entertainment company focused on professional beach volleyball, in conjunction with SFX Worldwide, a Blue Equity Company, and Reach Event Marketing announced today that the fast-growing AVP Crocs Tour is adding Louisville as a new stop for 2007.

The AVP Louisville Open will debut on Festival Plaza at Waterfront Park over Memorial Day weekend, May 24-27. It is the third time an AVP event will take place in the Bluegrass State.

A press conference is scheduled for today at 2:30 p.m. at Waterfront Park to formally kick-off the event and will feature several key business leaders and prominent members of the Louisville community including Mayor Jerry Abramson. AVP stars Sean Rosenthal Susan Stonebarger and Michelle More will also be in attendance.

"The AVP is excited about this new partnership and we look forward to the Tour's stop in Louisville," said Leonard Armato, CEO and Tour Commissioner. "This stop marks the return of professional beach volleyball in Kentucky and we are thrilled to introduce new fans to the sport of beach volleyball and the excitement of AVP events."

More than 150 of the top professional beach volleyball athletes in the world including Olympic Gold medalists Kerri Walsh and Misty May-Treanor will compete in the tournament which will be televised nationally on FOX Sports Net.

The AVP Louisville Open will kick-off on Thursday, May 24, and continue through the weekend with the men's and women's finals held on Sunday, May 27.